It takes a brave businessman to open up a halal burger and grilled meats restaurant which is also alcohol-free in London.
Few town centres these days still retain that quaint, village feel of a traditional British high street; Wimbledon village being one of them.
You must be doing something right if you've gone from a hot dog cart in Madison Square Park in Manhattan to a global phenomenon within a few years. It does help if your founder is Danny Meyer, the New York restaurateur who has the midas touch and can do no wrong.
If you have been lucky enough to visit any of the Haché restaurants in Shoreditch, Chelsea, Camden or Clapham, you will know that this is no regular burger joint.